What you can see, you can change

Become a Visual Online Coach

The certification that adds a second dimension to your coaching: verbal + visual.

Female coach and male client moving from verbal conversation to a shared visual coaching board.
  • Make emotions, values and more visible
  • Create clarity together with your client faster
  • Clearly show your work. Differentiate your coaching!

Free 20-min video call, no pitch. What's a fit call?

As shown and awarded at:
Before we start

Does this sound familiar?

Your client cannot find the words

Your client cannot see the whole picture

Your client cannot picture the change before it happens

Your client cannot carry it into real life

You are coaching well. The conversation just has nowhere to put what is being said.

For your practice

What you gain as a Visual Coach

Two reasons coaches make the shift: to coach more effectively, and to build an edge that talk-only coaches and AI cannot copy.

Many coaching inputs, cards, emotions, questions and notes, converging into one structured board.
Be more effective

You coach more effectively

You work with words and pictures, draw on many proven methods in one shared space, and help clients reach clarity faster.

Multi-sensoryMulti-methodClarity-oriented
A vivid visual coaching board on an easel standing out beside greyed-out verbal-only speech bubbles and an AI chatbot.
Build your edge

You build an edge that stays yours

You give clients a shared visual process with a human in it. That is the coach they remember and refer.

Beyond verbal-onlyBeyond AIUniquely you
A female coach listening while a male client struggles to express tangled thoughts, emotions and relationships.
The limit of talk-only coaching

Some experiences are difficult to explain in words

A client may sense that something is wrong without being able to describe how the pieces connect. The conversation continues, but much of the experience remains implicit.

  • Thoughts remain disconnected from feelings
  • Patterns are difficult to recognise
  • Coach and client may imagine different things
  • Insights depend on memory after the call

Visual Coaching brings that hidden material into a space both people can work with.

The Method

A method for moving from inner experience to real-world change

Visual Coaching follows three core movements. First, you help the client bring important material into view. Then you organise it together. Finally, the client imagines how the new understanding could change what they do beyond the board.

A coaching board filling with scattered thoughts, feelings and images as they surface.
1Surfacing

Bring thoughts, emotions, experiences and possibilities into the shared space.

The same board reorganised into a clear structure of linked elements.
2Structuring

Arrange what has surfaced so patterns, relationships and tensions become easier to understand.

The structured board opening into images of new directions, goals and growth.
3Shifting

Use the completed model to imagine different choices, conversations and actions in the client's real life.

A client taking a completed visual model from the coaching session and using it in several areas of life.
After the session

The session ends. The visual model continues working

Your client leaves with the finished board. They can look at it again between sessions, so the insight from the call keeps working in very different moments.

  • Reflect on the model on their own
  • Bring it into an important conversation
  • Keep it in view as a reminder of the direction they chose
Who it's for

Who is this for?

Built for working coaches ready to specialize. Honest on both sides: here is who thrives in this cohort, and who should wait.

A female coach confidently guiding a male client through a shared visual board.

This is for you, if…

  • You already coach online and want a specialty that sets you apart
  • You coach or develop people alongside another role, often in HR, leadership or L&D
  • You have run at least one coaching program and are ready to add a second dimension
  • You will do the reps: live practice, real sessions, honest feedback
A newer coach still building core coaching foundations before adding a visual specialty.

This is not for you, if…

  • You are new to coaching and need the fundamentals first
  • You want a quick download with no live practice
  • You are not ready to coach real clients and be coached in return
  • You do not yet know how active listening, building rapport and powerful questions work
Participants in our certification programs have included
CoachesPart-time coachesTrainers and facilitators TherapistsTeam leaders and managersHR consultants L&D professionalsA regional HR leadAn image consultant A professional speakerA special-needs educatorBusiness owners

Roles exactly as people described themselves when they signed up. In a cohort this small, the people beside you are part of what you are joining.

The learning journey

How you grow into a Visual Coach

From your first week to the end of your first year: twelve weeks of live teaching and practice, certification around week 15, then an ongoing community through to week 52.

1Today
A female coach and male client experiencing the limits of a conversation without a shared visual space.
Today

Where you are right now

You are ready to add more power to the coaching conversation.

You already ask thoughtful questions and listen well. Visual Coaching gives you and your client a shared way to see and organise what comes up, so more of their experience becomes something you can work with together. That is where the twelve weeks begin.

2Weeks 1–12
Visual coaches learning through paired practice, group sessions and online collaboration.
Weeks 1–12

You join the Visual Online Coach Certification program

You learn by practising.

Over the twelve weeks you develop the method through demonstrations, paired exercises and feedback. You experience Visual Coaching from both chairs: as the coach, and as the client.

The week-by-week topics, the call formats and the exact times are all in the practical part below.

3When ready
A female visual coach presenting a completed coaching model as part of certification.
When you're ready

You Get Certified

You demonstrate that you can use the method.

Once the twelve weeks of teaching are behind you, you bring Surfacing, Structuring and Shifting together in one complete session, and certify when you are ready. Certification says you can guide a visual session on your own.

4Until Week 52
A community of Visual Coaches sharing tools, boards and experiences.
Until Week 52

You are Part of the Ongoing Community

You keep developing with other Visual Coaches.

From certification through to the end of your first year, roughly week 52, you keep developing alongside other Visual Coaches, exchanging session ideas, reflecting on your work and expanding how you use the tools with clients.

Book a fit call
Different visual coaching tool families flowing into one shared client board.
The visual toolkit

What is in the toolkit?

Visual Coaching uses many tools together. You learn how to combine pictures, emotions, values, needs, strengths, inner parts and session structures inside one shared visual process.

  • Choose tools based on the client's situation
  • Combine different perspectives on one board
  • Move from exploration to a coherent model
  • Keep the process flexible without becoming unstructured

See the real tools and the theory behind them →

The proof

What does the proof look like?

This is a craft with a track record. Watch a real session, then see the full picture.

Joan's Visual Coaching session
Tanya's Visual Coaching session
Claire's Visual Coaching session
🏆 European Training AwardTools category · 2024
"I found it different from traditional conversations. I understand myself and what matters to me more clearly now. I'd absolutely recommend the Visual Coaching approach."
Tanya P. · coached with the method

See all the proof: sessions, coach voices and the award →

The practical part

How does the program actually run?

Twelve weeks, one topic a week. Here is the whole shape of it, so you can hold it against your calendar before you book anything.

What a week looks like

One topic per week. You meet it twice, from two different chairs, then run it yourself.

The Theory CallTuesday · 90 min

The week's topic, taught live. What the tool is, the psychology underneath it, the moves that make it work and the ways it goes wrong. Recorded, and you can bring questions or just listen.

Optional · catch up on video any time
The Practice CallThursday · 90 min

Where the reps happen. The format changes with the topic: a live demo session, hot seats, paired practice in breakouts, board reviews, a case clinic on something a coach is stuck with, or a playground where you take the whole group through a session of your own. This is the call to protect in your calendar.

The Peer PodYou schedule it · 60 min

A small group from your cohort, no trainer in the room. You run the week's tool on each other and bring the board back to the group. No one is grading you, so you get a lot of reps.

In your own timeWhenever it suits

The recordings of every call, the community exchange for boards and questions between sessions, and weekly wins where the cohort shares what actually worked with a client.

New York
06:00
London
11:00
Berlin
12:00
Singapore
19:00
18:00 in October

Both calls run at 12:00 Berlin time, every week of the cohort. Berlin is the anchor, so the other cities shift by an hour around the clock changes in late October. Every call is recorded, so a hard week in your time zone is never a week missed.

Around three to four hours a week, for twelve weeks.
Every call is recorded, and you are not expected to make all of them. The Tuesday theory call is optional by design, so if your week is full you can watch it back and still arrive ready on Thursday. The practice call and your peer pod are where the skill is built, so protect those two.

The twelve weeks

Week 1
Get Ready
Week 2
Surface, Structure, Shift
Week 3
Transformative Structures
Week 4
Working with Images
Week 5
Emotions and Needs
Week 6
Working with Values
Week 7
Working with Strengths
Week 8
Working with Inner Parts
Week 9
Working with Constellations
Week 10
Marketing and Positioning
Weeks 11-12
Chosen by the cohort
The offer

What do you get, and what does it cost?

This is the Founding Cohort, the first time we run the Visual Online Coach Certification and the first twenty coaches certified in the method. You help shape the program, you lock in the founding price, and you stay a founding member for good.

An online visual coaching session: a client's story unfolds left to right across three shared boards — picture cards, strengths cards, and a resolved outcome map.
What's included, in every cohort
  • The full method three competencies, twelve techniques (Surfacing, Structuring, Shifting)
  • Live teaching and live practice one theory call and one hot-seat practice call each week over about twelve weeks, all recorded
  • Real practice reps in your peer group and with real coachees, so you certify on real sessions
  • Certification awarded when you can run a real visual session
  • 12 months of metaFox.online every card deck, board and template, with new tools added every month
  • 12 months in the certified community
  • Direct access to Max & Tobi to fit the method to your business and clients

Standard cohort vs the founding cohort

Standard cohortFounding cohort5 October 2026
Everything above
PriceHigher, later€999 net, locked in
Shape the curriculum with the founders
Among the first certified Visual Coaches
Cohort sizeLargerCapped at 20
Founding cohort7 / 20 seats taken
13 seats left · capped at 20
metaFox.online, 12 months (€39.95/mo)€479
Certified community, 12 months (€49.95/mo)€599
Subscriptions alone€1,078
Plus the twelve-week program, live practice and direct access to the founders.
€999 net
One-time · everything included · founding price locked in
A B2B offer: prices are net, plus VAT where applicable. Pay in full or over three months. This price is for the founding cohort only, beginning 5 October 2026 and capped at 20 seats.

Free 20-min video call, no pitch. What's a fit call?

Our promise

What if it does not work out?

Two guarantees, and they cover the two things coaches actually worry about: the skill not landing, and life getting in the way.

A tangled coaching board becoming a clear, organized model, with a repeat symbol and a completed check card — the skill in place.

The Skill Guarantee

Show up and do the work. If a visual session hasn't clicked by the end of the program, we keep coaching you in the practice calls, with extra feedback rounds, until it does. And if you have done the work and still feel it wasn't worth it, we give you your money back. You are covered both ways.

A coaching board of progress held safe with a pause symbol, card decks kept ready, and a dashed path that pauses and then resumes.

The Life-Happens Guarantee

If life gets in the way, tell us. Everything you have learned and your access stay yours, and we bring you into the next cohort we run, at no extra cost. You never lose what you have paid for.

Before you ask

Questions coaches ask.

What's a fit call, and why not just enrol?

It's a free, roughly 20-minute video call. The founding cohort is small (20 seats) and high-touch, so before you commit we make sure it is the right fit both ways and answer every question you have. There is no pitch and no obligation, and if it is a match you can enrol on the call or straight after.

I'm already certified, is this a rebrand?

No. It's a second dimension added to your coaching: verbal + visual. You keep everything you do; your client gets a shared picture to think with. It builds on your ICF/EMCC practice.

Is this method backed by research?

The mechanism it works through is well studied. Putting feelings into words and making them visible draws on affect labeling research (Lieberman and colleagues, 2007), which found that naming an emotion calms the brain's threat response, and on work on emotional granularity, where more precise emotion words support better self-regulation. Visual Coaching applies these principles on a shared board. We are careful not to overclaim: the science supports the mechanism, not any single card deck. You go deep on the psychology behind every tool inside the certification, and you can preview it on the tools page.

Do I have to use your software?

No. You could use the workarounds most coaches use today. But metaFox.online has everything a visual coach needs in one place, and if something's missing, tell us and we build it. It's included for a year, with every card set, board and template.

How many hours a week is this, really?

Around three to four hours a week for twelve weeks. Two live 90-minute calls at 12:00 Berlin time, a theory call on Tuesday and a practice call on Thursday, plus a 60-minute peer pod you schedule with your own group. Every call is recorded. The Tuesday call is optional if your week is full. Full dates and times are in the practical part.

When does it start?

This is the founding cohort, beginning 5 October 2026 and capped at 20 seats. You learn alongside the same group through the live calls, and help shape the community as a founding member. Book a fit call early to hold a place.

Is there a premium tier?

No. One program, one price: the method, live teaching and practice, the certification, a year in the certified community, and a year of metaFox.online. One-to-one work with the founders may be offered later as an optional add-on, but it is never required to certify.

Can I pay in installments?

Yes, pay in full or spread it over three months. We walk through the numbers together on your fit call.

Will being a Visual Coach help me charge more?

Visual coaching adds a whole set of tools to your work and gives clients a shared visual experience they remember and refer. When your work is visibly more valuable, you compete less on price: you can package it as a fixed engagement around a result, instead of selling your hourly rate.

What if I cannot make all the calls?

You can still join, and plenty of coaches will be in exactly that position. Everything is recorded. The Tuesday theory call is optional by design: if your week is full, watch it back and arrive ready on Thursday. What we would ask you to protect is the Thursday practice call and your peer pod, because that is where the skill actually gets built. If a stretch of weeks goes sideways, tell us and the Life-Happens Guarantee covers you.

What if I don't have a client to practice on?

You will not be stuck. You practice in three places: on your own real material in the Tuesday client-seat call, on your cohort peers in the coach-seat call and the peer pod, and on real coachees for certification. Coaches without a live caseload usually certify on pro-bono or practice clients, and we help you line those up on your fit call. You do need to be willing to coach real people.

Do I need to be a certified coach already?

No formal certificate is required, but this is not a first coaching training. You should already know how active listening, rapport and powerful questions work in a live session, and have run at least one coaching engagement. Visual Coaching is a second dimension added to an existing practice. If you are still building the fundamentals, tell us on the fit call and we will point you somewhere better first.

What if it doesn't work for me?

Do the work: show up to the practice calls and run your reps. If a visual session still isn't landing by the end, we keep coaching you until it does. And if you have done the work and still feel it wasn't worth it, we give you your money back. You are covered both ways.

Full-size board

In a session:
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